The Crown (by Sarynakey)

The Crown is proud to introduce a molecular algorithm that has combined science and Israeli creativity to produce this groundbreaking treatment series for long-term hair repair.

Presenting hair stylists with a whole new series of ground-breaking repair and smoothing hair treatments unparalleled in their ability to smooth hair, make it more elastic, and give it natural shine. All the products in the series have a lightweight texture and are completely safe for both the hair stylist and client. They have been approved by the Ministry of Health, and, most importantly, they are much more effective than any previous hair care product in their category. This was our vision, and this is what we have realised with The Crown products.


The Brief

The Crown, being a new product and brand, needed to generate brand-awareness amongst their target audience, which is our owners of hair salons.

As part of the discovery, it was advised that the 'before and after' hair treatment effects needs to be highlighted, as well as the natural ingredients.

The Result